Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

Digital 'Ecosystem' Provides Foundation For Personalized OTC Marketing

This article was originally published in The Pink Sheet Daily

Executive Summary

Consumers no longer make purchase decisions in "a silo set of initiatives," in which online browsing, print and broadcast ads and social media are separate components for media controlled by marketers, says IRI's Andrew Appel.

Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register