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Pedialyte Grows Up, Targets Alcohol Consumption, Other Dehydration Causes

This article was originally published in The Tan Sheet

Executive Summary

Abbott Nutrition launches Pedialyte Powder Packs and the “See the Lytle” campaign to drive brand awareness among adults. In addition to social and digital advertising and a content partnership with Buzz Feed, the firm is distributing samples of the packs at 144 concerts and other events in 14 cities.

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