Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

Pedialyte Grows Up, Targets Alcohol Consumption, Other Dehydration Causes

This article was originally published in The Tan Sheet

Executive Summary

Abbott Nutrition launches Pedialyte Powder Packs and the “See the Lytle” campaign to drive brand awareness among adults. In addition to social and digital advertising and a content partnership with Buzz Feed, the firm is distributing samples of the packs at 144 concerts and other events in 14 cities.



Related Companies




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

All set! This Question has been sent to my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Add a personalized Question to your Analyst