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First FTC ‘Natural’ Test Looms From Gatorade Challenge To Aspire Sports Drink Claims

This article was originally published in The Tan Sheet

Executive Summary

In a review from a challenge by Gatorade firm Stokely-Van Camp, NAD says Aspire Beverage provided no evidence that all its ingredients – particularly vitamins and citric acid – are natural. Rejecting NAD’s decision, the firm’s claims could be the subject of FTC’s first natural claims test.

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