Vitamin Shoppe In Retail ‘Reinvention,’ Contract Manufacturing Correction
This article was originally published in The Tan Sheet
CEO Colin Watts says the firm is working on a “project to research, test, design and develop a bold new direction” at retail, including month-long incentives to push certain products. The firm’s confidence grows for its contract manufacturing business from adding powder production and hiring Mike Beardall as president.
Register for our free email digests: