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Vitamin Shoppe In Retail ‘Reinvention,’ Contract Manufacturing Correction

This article was originally published in The Tan Sheet

Executive Summary

CEO Colin Watts says the firm is working on a “project to research, test, design and develop a bold new direction” at retail, including month-long incentives to push certain products. The firm’s confidence grows for its contract manufacturing business from adding powder production and hiring Mike Beardall as president.



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