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Alba's Honest Beauty Launch Travels Light With 'Natural' Baggage

This article was originally published in The Tan Sheet

Executive Summary

One week after a consumer filed suit alleging deceptive "natural" product marketing, Honest Co. unveils a skin care collection without "natural" allusions. SPF-containing items in the line feature non-nano zinc oxide in higher concentrations than the Honest sunscreen lotion that allegedly has failed users.

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