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Reformulated Zicam Nasal Swabs Return Matrixx To Top Sales Category

This article was originally published in The Tan Sheet

Executive Summary

Matrixx Initiatives re-launches Zicam Cold Remedy Nasal Swabs with “plant-based ingredients” replacing the original product’s zinc gluconate. Consumer trust in the Zicam brand prompted the reformulation and re-launch, says CEO M’lou Walker.

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