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Old Spice Hardest Working Campaign Reflects P&G Focus On Core Brands

This article was originally published in The Tan Sheet

Executive Summary

P&G launches the Old Spice Hardest Working Collection line of antiperspirants/deodorants with a higher level of the brand’s beta-cyclodextrin odor-fighting technology. The line, also including a body wash, is supported with a campaign featuring a new spokesperson, "Legendary Man."

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