Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

Old Spice Hardest Working Campaign Reflects P&G Focus On Core Brands

This article was originally published in The Tan Sheet

Executive Summary

P&G launches the Old Spice Hardest Working Collection line of antiperspirants/deodorants with a higher level of the brand’s beta-cyclodextrin odor-fighting technology. The line, also including a body wash, is supported with a campaign featuring a new spokesperson, "Legendary Man."



Related Companies