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P&G Sales Force Investment Delivers In Consumer Health Sales Growth

Executive Summary

Selling the firm's brands to retailers requires knowledge of the products, but as recently as two years ago, the average tenure of salespersons in P&G's health care category's was less than 12 months, says CEO David Taylor.

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P&G Keeps Direct-to-Consumer In Perspective, Retail Distribution Primary

Procter & Gamble remains focused on conventional retail sales, though it will continue to leverage the DTC distribution channel for several categories, CFO Jon Moeller says. Health care sales in the firm's latest quarter jumped 7%, outperforming other sectors.

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