Claritin 'Be An Outsider' Campaign Links Bayer Brand And Public Health
Executive Summary
Bayer encourages people to get outside more, noting survey data that all US consumers on average spend 95% of their time indoors; 40% have seasonal allergies that could be helped by OTC antihistamines and allergy drugs such as Claritin. Goodwill-oriented campaign includes social media and philanthrophic donations.
You may also be interested in...
Bayer Plans 19 Consumer Product Launches To Revive Sluggish Sales
Bayer consumer readies 19-product pipeline for 2017 as it works to increase sales of brands including Coppertone and Dr. Scholl’s brands that have been sluggish since being acquired from Merck & Co.
Abbott's ‘Bedrock Of Good Health’ Nutritionals Business Faces Mounting Infant Formula Litigation
Nutritional product business had 5.1% Q1 sales growth and is like Abbott’s other segments, “super well-aligned to the global demographics and trends in health care,” says CEO Ford. But as it defends complaints of damages from powder formulas made at facility found with unsafe levels of bacterial contaminants, Abbott’s also targeted in litigation alleging failure to warn about risk of infants born prematurely developing necrotizing enterocolitis if fed cow’s milk-based formula.
US Health And Wellness People News: CHPA, Bayer, Viatris, Qnovia, Powerade
Sanofi consumer health scientific affairs lead moves to CHPA; change in Bayer’s US consumer health marketing helm; Viatris CCO moves from same post at Moderna; Qnovia expands scientific advisory board; and Powerade powers Girls Inc. scholarships, programs.