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Claritin 'Be An Outsider' Campaign Links Bayer Brand And Public Health

Executive Summary

Bayer encourages people to get outside more, noting survey data that all US consumers on average spend 95% of their time indoors; 40% have seasonal allergies that could be helped by OTC antihistamines and allergy drugs such as Claritin. Goodwill-oriented campaign includes social media and philanthrophic donations.


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