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'Slow-Growth' Global Trend Shakes Up P&G Product Strategy Start To Finish

Executive Summary

P&G’s health care segment advanced 4% in the third quarter to $1.84bn, but sales declined for its other business units, a trend the firm sees worldwide across consumer industries. CFO Jon Moeller unveils the firm’s “irresistible superiority” product development strategy to counter slower global consumer spending.

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