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Success in OTC switches can hinge on finding the right partner, say switch consultants during a CHPA webinar. Due diligence in negotiations can help determine if a potential partner is the right fit for the time- and labor-intensive processes.
Latest From Consumer
FDA officials and the Public Access to Sunscreen Coalition will meet Nov. 1 in effort to find common ground between FDA and outside scientists on standards for testing requirements of new sunscreens under one of four draft guidances the agency is scheduled to finalize by the end of the year.
Bayer says issues encountered after acquiring Merck & Co.’s consumer brands two years ago have meant slower growth than expected. But it suggests that’s not a precedent for its planned mega-merger with Monsanto.
Procter & Gamble remains focused on conventional retail sales, though it will continue to leverage the DTC distribution channel for several categories, CFO Jon Moeller says. Health care sales in the firm's latest quarter jumped 7%, outperforming other sectors.
Catalyst Principal continues east Africa health care investing; Salonpas adds lidocaine patch; and more news in brief.
Hisamitsu America looked to the OTC lidocaine market after deciding it would have to wait too long for an ANDA approval for an Rx generic. "We really saw the opportunity in the OTC space with a 4% OTC patch," says President and CEO John Incledon.
P&G will promote its re-launched Vicks Sinex nasal decongestant brand with an ad campaign that will feature the tagline, “The Clear Your Head Medicine.”
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